The Secret is out – The “It’s All About GrAtiitude!” Project
The Secret is out, last week my partner Steve and I officially announced the launch of our “It’s all about grAtitude!“ project. Just like many of you, Steve and I both strongly believe there are basic universal laws of the universe that we live by every day, whether we realize it or not. But the challenge is how can we become more aware of these laws and principles and actively put them into positive use in our life and learn the secret of prosperity and abundance all while having fun? Our answer? The “It’s all about grAtitude!” project!
The “It’s all about grAtitude!” project began as a simple idea several years ago when I had a vision of creating something that would teach, in a
fun, interactive and entertaining way, the age-old success principles of discovering prosperity and abundance using a classic style board and card game. Two years ago I met Steve Vernon, an American graphic and web designer. I sponsored him into a network marketing company I was working with at the time, and we quickly became very close friends, largely because of our common interest in these teachings. A year ago I asked Steve if he would join me in bringing my vision to reality. He did not hesitate in saying yes!
The game, now in its final stage of development and becoming a reality, is called “grAtitude!”. The goal of each “grAtitude!” player is to learn and understand these principles and put them into practice to become more successful in all areas of life, including financial, personal and professional relationships, the workplace, study, school and spiritual growth. The players are rewarded and/or penalized along the way by responding to questions, completing quotes, drawing a variety of reward/penalty cards or landing on specific spots on the game board.
The game has been carefully and thoughtfully designed so that players are competing not only against each other, but also (and more important) with themselves. The idea is not unique, by any means. Many popular sports, such as golf, acrobatics, track and field, and so on, are as much about personal development as competition against fellow athletes. The game of “grAtitude!” seeks to create similar aspirations within a board and card game setting, along with a cooperative spirit among the players competing against the requirements of the game as much as competing with each other.
Many people say it all started with the book and movie, The Secret, which hit the market in 2006 and became such a huge success; but there is nothing “secret” about the principles espoused in this media sensation. They have been taught in every major culture and spiritual tradition throughout history.
We aim to teach and promote these same basic life principles for success, happiness and abundance. These principles, or ’Universal Laws”, now popularly known as the ”Law of Attraction“, “Law of Intent“, “Law of Gratitude“, and so on, basically boil down to the fact that what we think and believe create our future and the reality around us.
The game is now just the first phase of a much larger “It’s all about grAtitude!” project that will include online and app versions of the game itself, an online store of apparel and other items (already up and running) featuring over 50 of Steve’s original graphics and quotes inspired by the game, interactive daily planners that will reward you for achieving personal goals, books, and much more.
A portion of all profits from this project will go toward supporting educational charities for young people, with a special focus in developing countries. We can also use our online store for supporting your favorite charity. Just contact Steve or myself for more information.
Steve and I have an incredible by-invitation-only opportunity to attend a major business forum in March, where we will have the unique chance to actually sit and meet one-on-one with game manufacturers, marketing and branding professionals, legal experts, major investors, and leaders in the Law of Attraction and motivational arena, such as Bob Proctor, Les Brown, Lisa Nichols, Jack Canfield, Mark Victor Hansen, and others, who will be mentoring us and helping us put together just the right team to launch my long-time dream into the world in the best way possible.
To successfully get the project off the ground, we have launched a twenty-five day online KICKSTARTER campaign. A short video at the top of our page introduces the campaign and the purpose behind it. You will also get all the details of the project, as well as how you can provide support and be rewarded in fun ways for doing so. KICKSTARTER is the world’s largest funding platform for creative projects.
Every week, tens of thousands of amazing people pledge millions of dollars to projects from the worlds of music, film, art, technology, design, food, publishing and other creative fields. Steve helped fund a music video several months ago for some friends of his through Kickstarter and says he really enjoyed just feeling like he was part of a really great project.
Here’s our video:
Our campaign ends February 17, 2012 at 11:59pm, and it is an all-or-nothing deal — if we don’t fund our minimum goal, we get nothing and nobody is charged for their pledge. At the same time, there is no limit on how much we CAN raise, and everything we raise will go toward the project. Pledges can be as little as $1.00 or as much as you like. We appreciate your support in whatever way and at whatever level you feel comfortable. And PLEASE help spread the word!
Take a look at the press release that just went out about our project, and share it with everybody you know!
The Secret is out, So please check it out today and get involved in helping us get this great project off and running! Remember, “It’s all about grAtitude!”



















Wow, a board game on the law of attraction and prosperity. I love it. I wished they would have taught us how to create the life of our dreams in school instead of being a mindless robot.
Watch the TV show Shark Tank to learn how to sell your product to potential investors.
Justin Mazza would like you to read The Secret to Getting What You Want
Hi Justin
Thanks Alot for your Camment , I will do that
Are we connected on FB love to connect with you there.
Regards
Theuns
Hey Theuns,
I absolutely love the idea behind the game!
There’s no way that you can fail if you don’t give up right?… It seems that you’re very clear on the message that you want to share with the world, and that’s half of the battle.
I’m looking forward to checking out your game and the many other great things that will come from it.
Best of luck,
Kyle
Kyle Quinlan would like you to read Productivity Tip of the Day… A Quick and Easy Read
Hi Kyle
Thanks for your Comment.
If people can become part of the project on Kick starter that will be
the best supports on this very moment pleas read the TSA post that Gavin DID
only 7 on all the TSA group Support us by pledge money to the project
with out money we can do what we will do for the world.
Dont people understand what’s in it for them when the help us?
Regards
Theuns
Congratulations! This is a great idea and I wish you success in this endeavor of yours. To be able to know more and learn about prosperity and abundance in a fun and interactive way can only spell success.
Thanks Jeffrey
Just one Question, Why don’t the TSA friends Support us with what we ask
in the post or what Gavin ASK the TSA members to do in the TSA post.
We know it is something that will change the world but in order to do so
we need something more than just morel Support if yiu can read the post
again and listen to the video and go to the Kick-starter page .
Regards
Theuns
Hey Theuns,
First of all what a well written blog post my friend! I am a huge follower of all the universal laws in the universe and this game is going to be an outstanding way to pay tribute to these laws!
I am looking very forward to hearing more about this project and when it releases!
To your success in this launch!
Kyle
Kyle would like you to read 10 Inspiring Quotes from Woody Allen
Thanks Kyle for your Comment
Just one Question, Why don’t the TSA friends Support us with what we ask
in the post or what Gavin ASK the TSA members to do in the TSA post.
We know it is something that will change the world but in order to do so
we need something more than just morel Support if yiu can read the post
again and listen to the video and go to the Kick-starter page .
Regards
Theuns
Congratulations on your game! What a great partnership you’ve put together with Steve. I can feel the synergy, excitement and flow between the two of you.
Gratitude and The Law of Attraction are just about my two favorite subjects in personal development, and I know the response to your game will be HUGE! I like the concept of “gratitude in action” through the game. It’s very powerful to take these things we learn about all the time and put them into play and see what happens!
Great Work
Laura Morris
PS..banner is on our blog
Laura Morris would like you to read The Comfort and Relief of “Mailbox Money” During a Life Crisis
Hi Laura
Thanks for your Great comment, Yes we are on the point to help changing the world
On saterday we (me and Steve ) Will be on a live Radio Stasion talking to Willie
Jolley one of the big Motivation speakers in the world and there will be 20 000 ooo
people that will listen to it , and support us WOW i cant wait.
And thanks for putting the banner on your blog.
Regards
Theuns
Wow that is so exciting for you congratulations for going after something you are so passionate about! I bet this could be introduced into the schools. I saw so many including my own children and grandchildren that really don’t know how to have gratitude and therefore unleash the power of prosperity!
Lynda Cromar would like you to read Oh My God I Am So Stoked! What Is My Lead System Pro Going To Reveal Tonight?
Hi Theuns,
Congratulations on your game! What a great partnership you’ve put together with Steve. I can feel the synergy, excitement and flow between the two of you.
Gratitude and The Law of Attraction are just about my two favorite subjects in personal development, and I know the response to your game will be HUGE! I like the concept of “gratitude in action” through the game. It’s very powerful to take these things we learn about all the time and put them into play and see what happens!
Great Work
Laura Morris
PS..banner is on our blog!
Laura Morris would like you to read The Comfort and Relief of “Mailbox Money” During a Life Crisis
How wonderful and refreshing an idea! I cannot wait to see the finished product.
Kathryn
Kathryn Rose would like you to read A Look at Honestly, Now the New Hot Social Network
Theuns,
Can not wait till this goes public! I know how long you have been working on this project.
Andy
Andy Nathan would like you to read Affiliate Marketing Guide for 2012 for Beginners
Thanks Andy
Well the only thing that stand in our way is the money problem that is why we start the kick Starter Project.
Will you be able to help us?
Regards
Theuns
Hi Theuns,
Gratitude is key top success. How often we forget this important aspect of our lives.
You will open many doors for many people with this game. All the best in getting your funding together.
John Gaydon would like you to read Cuba – Does Fidel Castro Tell The Truth?
Hi John
Thanks for your comment yes if people can pay it forward to help then my funding will be in place.
regards
Theuns
Theuns would like you to read The Secret is out – The “It’s All About GrAtiitude!” Project
Theuns, this is looking fabulous, I’ve never seen anything like this, and I’ve studied with a lot of self development teachers.
Your game has the potential to be as successful as Robert Kiyosaki’s Cash flow games!
I wish you LOTS of success and congratulations on all you’ve achieved so far with it.
Regards from Julieanne
Julieanne van Zyl would like you to read Network Marketing Tools why use a WordPress blog?
Hi Julieanne
Thanks a lot , yes we are only one step away to only stumble blog that we need to get over is to get funds to go to the CEO space meeting.That is why we start the Kick starter project to make every one part of the game that contribute to it.
Regards
Theuns
Gratitude is my favorite word and emotion. I think your concept is such a good one especially through this hurry up, rush world we live in. Time to slow down, look within and then reach out to others with purpose.
I am wishing you much success with your launch Theuns and thank you for sharing this with us.
Lynn Brown would like you to read Cool Things You Can Do with Video Marketing
Hi Lynn
Thanks for your comment , we just need to over come one problem and that is to get the funds to get to the CEO space meeting that is why we do the Kick starter project.
When we are there we will get every one that will be able to help us to get the game on the market.
Regards
Theuns
Theuns, much success on your project launch – I love the concept – my business is based on “Appreciation” so you project falls right into a warm a fuzzy spot within my heart.
Tim Somers would like you to read Relationship Building Strategy
Hi Tim
WOW thanks for this good words, I know that Fuzzy spot
will help us to get the word out also .
make it a great Day.
Regards
Theuns
What an awesome game.
I know there are lots of teachers out the for the ”Law of Attraction“, “Law of Intent“, “Law of Gratitude“, but I have never seen this type of approach before.
Good on you, because so many people learn better by doing and this will definitely get them “doing”.
I will spread the word!!
Carla McNeil, Social Media Manager would like you to read Social Media Marketing – LinkedIn, Recommendations Are Critical To Your Success on LinkedIn
Thanks Carla
Yes That is why i Did create it to let people learn it from a
young age.
Regards
Theuns
That is awesome that you built a game on this and it is really unique. What were some of the challenges of creating this game? I normally only give to tech stuff and because I already give out a lot of money to the WordPress community when I speak at their conferences, I do not allot any extra anywhere else. I hope you raise the money you need.
Nile would like you to read Has Blogging Become A Chore to You?
hi Nile
Thanks a lot for you comment and good words.
to be honest the only challenges we sit with is to
ceate the money that we need to go to the CEO space meeting.
If you can spread the word for us to peole that mite be able to
help that will be greate.
Regards
Theuns
Hi Theuns and Steve:
Gratitude is such an important characteristic to teach and model. You guys are onto to something great here.
I wish you all the best!
Kevin
Kevin Martineau would like you to read Decluttering life
Hi Kevin
Thanks a lot for your Support and Best Wishes will you pleas spread the word.
Regards
Theuns
Theuns and Steve,
i have watched your growth through the past few years. First Theuns wrote about this project. Then he connected with Steve. Then they both just kept on moving forward – and there were big obstacles. It is so exciting to see the progress you have made and how close you are to realizing your dream of changing the world through teaching gratitude.
Warmly,
Dr. Erica
Dr. Erica Goodstone would like you to read Do You Feel As Good As You Look? by Guest Blogger Dr. Barbara Hales
Hi DR Erica
Thanks a lot for your great comment and that you stand behind use
you always lift me up and give me new hope.
Regards
Theuns
Theuns, congratulations on coming up with a great game that teaches people how to be grateful,while they are entertained and educated at the same time, Bravo!! I will spread the message about your gratitude project with my network of friends. I wish you much success with such a worthy project

Shelley Alexander would like you to read Carrot Chips with Flax Yogurt Dip
Hi Thanks Shelley
It will be of great help for use it you can spread the words to
every one that you know on and of line
Regards
Theuns
Theuns,
Congratulations on completing this game and your wonderful project. Gratitude is something that we all need more of! Even in the DVD The Secret, I think Rhonda Byrne was the one who said, if you get nothing else from this movie, learn the power of gratitude and being thankful for everything good in your life, and you will attract more good in your life!
Jupiter Jim would like you to read WordPress Tutorial: How to edit WordPress Posts and Pages in Full Screen Mode
Hi Jim
Thanks a lot for your Comment and support, yes i agree with you
that is why I create the game.
Regards
Theuns
Hi Theuns,
I must say I am excited for you! I have been coming to your site for a few months now, and observed as you have made the transition from what was at the dream level to something much more concrete.
This game seems to me to have all the attributes to become a great game, but above all a method of learning that is all about GrAttitude!
I wish you and your partner all the very best!
Stevie
Stevie @ Catch Him And Keep Him would like you to read Catch Him And Keep Him
Hi Stevie
Thanks for you Great Comment.Yes we are now in the finel steps , If our project on Kick starter pay off we will be able to get it into the world before Mei but we need more support on the project.
Regards
Theuns
Very best of luck to you both, exciting times ahead for you guys! I wish you everything that you wish for yourselves in your launch. Hats off to you for all that you’ve achieved so far!
THX Sadie
Yes it is but first we need to get over this last hurdle
ans that is were you can help us , If you did not listen to the video
take the time to listen to it again.
Regards
Theuns
Hi Theuns,
What a great project! I am looking forward to test your game. Good luck!
Edyta would like you to read How to Find Peace Within Yourself: 4 Ways to Finding Inner Peace
Thanks Edyta
Well if you Help us with our Kick starter program, you will be able to play the game sooner than you think.
Regards
Theuns
What a great idea, Theuns! Even if the Law of Attraction has been overhyped, gratitude will always remain the secret to abundance. And what better way to help people than turn it into a game that’s fun to play.
The key to helping people embrace new concepts is to make it really fun. I hope you’re able to do that with your project. I wish you great success!
ps:- I’ll take a good look at your kickstarter campaign shortly
Srinivas Reddy | Ask Sage would like you to read Law Of Attraction For Parents
Thx Srinivas
Yes this will become my Opus and i will leave it to the world.
Regards
Theuns
If there is one thing that could truly change anybody’s life, it would be gratitude. Since I have been consciously expressing more gratitude in my life, more opportunities have been showing up great things to be thankful for.
Perhaps even more important than additional opportunities appearing for wonderful things, is the peace I have inside and the happiness that I feel all day.
A very cool idea to produce a game about one of the most important ideas.
Michael would like you to read The Yellow House
Thanks Michael
We Will help the world with more than just a game.
Regards
Theuns
You are absolutely correct, Theuns! It’s absolutely wonderful to see all these great comments and moral support from everyone, but it will take more than just words of encouragement from the sidelines to help bring your vision to reality. Some extremely talented friends of mine (Time for Three – http://www.tf3.com) had a vision of creating their first music video and launched the project on Kickstarter. Those like myself who believed in their dream did more than provide kind words of moral support and put our money where our mouth was. I was rewarded not only materially but with the fact that I was a vital part of something good. I wasn’t able to pledge much, but it was enough to help them bring their vision to reality, and that was reward enough for me.
I totally support and love your dream. It is absolutely wonderful to see you get closer and closer to seeing the dream unfold and become a reality.
All the best to you!
Congratulations!
Lynn
Lynn Jones would like you to read What is Your Definition of Success?
Thamk You Lynn for your Support.
Hi Thuens, just want to add my congratulations to you and Steve for all the work you’ve done … and also want to let you know I am interested in learning more so I’m going to check out your video, store, etc. this weekend and if I have any questions or need more info I’ll contact you.
marquita herald would like you to read The Kindness Movement: From Tiny Ripple to Worldwide Rally
H Marquita
Thanks a lot for your comment and feel free to ask any questions to us Via this blog or on Facebook.
To get a lot of info go to all the links in the post and study out Website
hope you have a great weekend.
Best Regards
Theuns
Hi Theuns,
I know in my heart that your grAtitude Project will be a success! I remember when you started promoting The Gratitude Game. You and Steve had made great progress. We need to get you guys to the business forum in March!
If you are visiting this blog, go to the KICKSTARTER link and help out! Even if you pledge $1.00 it will help. Show your support and help promote the Gratitude Game and the Gratitude Online Store. If you have not visited it yet, check it out. The store offers some very unique gifts!
Thanks for informing us of the Gratitude happenings!
To Your Success!
Raena Lynn
Raena Lynn would like you to read The Power Of Words
Hi Reana
You is a real supporter , you not just support us with good word
but you did become part of the Movement, and did put your money were your Word (mouth) is.
Thanks for the money that you pledge after you read my blog post’s you are a great leader.
Regards
Theuns
Hi Raena -
Thanks so much for your kind words here! Theuns and I are talking about your comment on Skype right now as I write this. We deeply appreciate your encouragement for others to support the project. We are only seeing the beginning, and you are a key part of that! Thank you!
Hi Theuns and Steve,
what a fantastic idea a gratitude game.
It sounds like you have put a lot of thought into designing it, with 4 (?) decks of cards, wow.
You got me very curious on how it all works and wanting to play it.
Hopefully I can help make it happen by sharing this through bookmarking it.
To GrAttitude and the Success and changing the world!
Yorinda would like you to read Accepting and welcoming all of ourselves
Hi Yorinda
Thanks for your reply , yes it will be great if you spread the word, but to really help and support us is to do what Raena did. she become part if it by supporting us with more than just spreading the word, you can read her comment on this post and talk to her if you are connect on skype.
Regards
Theuns
What a great a fun idea to teach the world to live in abundance rather than scarcity, and what a great idea to have invented the currency called Grati! Congratulations on your project let me know when it is launched!
Hi Patricia
Thanks for your Good comment, well if you become part of this movement and
want to know how we move forward just do what Raena say in her comment and you will
be able to know 100% what we do.
Regards
Theuns
Hi Patricia
Thanks a lot for reading my blog, Well did you went to our KICKSTARTER site and see how you can become part of this big project to help the world.
Reed the side bar on the site and see what there is in for you if you become part of it.
Regards
Theuns
Excellent post Theuns! Well done! I am so excited for you and Steve.
Go for your Dreams. I am so proud of both of you.
Friends Always.
Maggie
Thx Maggie
I know you are and i run full speed toward my dreams, as they say the hardest part is alway’s the part were you need to keep on keeping on.
Me and Steve just talk about the support of Family and friends today. they stand many times next to the track or road and shout for you but the real support that the person need is some water or a energy snack to completed the race , and that is were we are on this point of our race we need the energy drinks to get us to the end.
Do you understand what i mean?
Regards
Theuns
Theuns,
I’ve been watching you as you have developed this game and I’m happy to see it’s coming together for you. I know you will be affecting many in a very positive way.
Best,
RICK
Hi Rick
Thanks that you follow us and how we move forward, that mean a lot to us.
On this very moment we are in the place were we face the biggest problem
to get it off the ground and that is why we start the KICKSTARTER program to
overcome it and every one that read this blog post of us and Really help us
overcome this problem will be forever part of the game.
They do not just help us but they are helping indirect the world because they help
us to get to the place were we will meet every one that will help us to send the
game into the world.
Regards
Theuns
Hey Theuns, great to visit your blog… I am looking forward to when you release the game gRatitued! I will be playing it with Pippa and my family
I know the amount of work you’ve put into getting it off the ground and I really admire what you and Steve have done…
Speak soon,
Gavin
Gavin Mountford would like you to read 3 – Your Mission to Millionaire…
Hi Gavin Thanks a lot for your Great words , Yes you will be the 1st to know when every thing is done
we are in the last 100 meters but now it is getting hard but we will get there. but we send the energe out and do all we can from our side.
Regards
Theuns
PS Thanks for Spreading the word for us.